Because you aren’t the only person who does what you do for a living, finding an edge, a point of difference can seem challenging until you shift your focus to this one thing:

Your problems.

We all have them. And your problems have brought you unique insights, insights you can share in your presentations as stories.

Stories are the magic that connect you to your audience because we all have problems. They are universal, but the insights you gain from handling your problems sets you apart and personalize your presentations—whether that’s a formal sales pitch, an informal meeting, or even a video.

All stories are born from problems. Your stories will help you stand out from the crowd and put you on the path to become a leader no one can compete with.