During a recent business trip I came across the latest marriage of business and video when I rented a car. At the Phoenix airport, when I arrived at the Hertz Rental desk, I found the company had two service agents working behind the desk and a third employee pointing customers to a series of kiosks where agents transacted business on video monitors.
More and more companies find ways to use video and on-camera appearances for business purposes: in-house broadcasts, conference calls, video-based meetings, and now, customer transactions.
In each of those situations, the quality of on-camera skills experience has a direct and significant impact to the quality of the meeting, presentation, sales effort, or transaction. TV on-camera skills have become business skills. Unfortunately, most business people feel—and look—uncomfortable on camera.
The more a business wants to find ways to streamline, economize, save time, or expand the organizations reach by putting its leaders, managers, or employees on camera, the more media coaching not only makes sense but will also make a powerful, positive impact on the bottom line and the ROI: Return on Impression.