I love technology, but like all things, technology has its downside too—especially when it comes to presentations. I experienced a classic example of this recently on a flight to the west coast. I got on the plane, a jumbo 777-200, and as I settled into my seat I noticed the screens built into the back of the seats and in the front of the cabin were all standard definition and fairly poor quality. A few years ago this was cutting edge technology, but now it looked sorely outdated.
My initial thought: poor me. First world problem. But the outdated technology on the screen in front of me made me wonder what other technology on the plane was outdated too—technology I couldn’t see, like the technology used by the pilots in the cockpit. Unsettling, right?
That’s the downside with relying too heavily on technology in presentations. The minute it looks outdated, audiences wonder if anything else or everything else about your brand is outdated too. I understand that’s probably not fair, but it is the way audiences react. It’s how I reacted as the audience for the safety video played on outdated video screens.
In theory it is more efficient to use technology to do the safety presentation to a large number of airplane passengers, but the low tech approach of flight attendants standing in the aisle doing the presentation would also give the airline a chance to develop more eye contact and face time with its customers and that is an approach that never gets old or outdated.
Keep it in mind in your next presentation. How can you use low-tech, high-touch approaches instead of all high-tech? Technology is not your presentation. Your people, your content are always the core of your presentation. Technology should make your people and your content look better, not outdated.