How Great Brands Use Presentations to Stand Apart From The Competition

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When you think of great brands, famous brands, what do you think of? Usually one thing, one thing that they do better than anyone or different from everyone and that they do consistently: a product, a service, or an approach. The same idea works when it comes to presentations. You should use the front of the room to reinforce what makes you special, what makes you stand out by doing your “one thing” over and over. In this video I’ll show … Continue reading

Bring Your Presentation to Life Using Stories

Story

What’s your favorite movie? Without knowing the answer, I’ll bet I know the basic storyline: Someone wanted something Something got in his/her/their way of getting what they wanted A struggle took place It looked like your someone wasn’t going to get what he/she/they wanted Your someone learned an important lesson from the struggle It helped him/her/them get what they originally wanted or something even more valuable That’s the storyline of pretty much all great stories from Homer’s Illiad right on … Continue reading

Where to Find Great Stories for Your Presentations

Where to find great stories for your presentations

Last week I shared with you the three parts of a great story in a presentation or speech. This week I’ll show you where to find great stories in your own life experience. Here’s the quick recap of storytelling essentials: 1. Set up—the details that puts the listener into the story. 2. Struggle—the difficulties faced. 3. Solution—how things worked out and what you learned from the entire process. Once I share that formula with people who attend our seminars, they invariable … Continue reading

The Secret Formula Behind All Great Stories in Presentations

Tell stories to Change beliefs, change results

What are your favorite stories from childhood? If you have kids, what’s their favorite story that you read to them when they were young? My daughter loved Charlotte’s Web. My son loved Cars and Trucks and Things that Go. My daughter is 25. My son is 21. They still remember those stories. That’s the power of stories. They stay with us. You still remember your favorite story from childhood. Think about how long ago you first encountered that story. Audience members … Continue reading