How Great Brands Use Presentations to Stand Apart From The Competition

G Sandusky, logo

When you think of great brands, famous brands, what do you think of? Usually one thing, one thing that they do better than anyone or different from everyone and that they do consistently: a product, a service, or an approach. The same idea works when it comes to presentations. You should use the front of the room to reinforce what makes you special, what makes you stand out by doing your “one thing” over and over. In this video I’ll show … Continue reading

Two Things a Big League Pitcher Can Teach You About Your Next Presentation

Oriole Park at Camden Yards

This year marks the 25th anniversary of Camden Yards, the baseball park that changed ballparks in the major leagues. I covered the very first game played at Camden Yards. Rick Sutcliffe was the starting pitcher for the Baltimore Orioles that day and forever holds the honor of throwing the first pitch in a game in that ballpark. Years later, after he retired, I asked Sutcliffe the key to his success as a big league pitcher. I remember his answer vividly … Continue reading

Three Ways to Use Questions to Improve Your Presentations

Four question marks

We often think of presentations as a formal way to answer questions.  You can also use questions as a way to improve the impact of your presentations. In this video, I’ll share with you three techniques for using questions that can have a dramatic and immediate impact on the quality of your presentation. It will also help you to engage your audience early and often in the presentation. And after you watch the video, leave me a comment. Let me … Continue reading

Step-Up Your Presentation Game

G Sandusky, logo

With a new year on the horizon, you may have started to put together your list of things you would like to accomplish and improve in 2017. If any of these items below are on your list, then this video can help you get there: Become a better presenter Run more effective meetings Save time preparing for speeches Rock the room! Improve communication skills Inspire people to accomplish more Close more deals with killer presentations None of those goals are … Continue reading

The Three Types of Presenters

Presenters at a podium

There are thousands of types of presentations that presenters can deliver. Short ones, long ones, informational, sales, casual, formal, one-on-one, one-to-many, group presentations, and so on. But no matter how many types of presentations you can count there are really only three types of presenters. Experience matters for presenters, but only so much Those styles actually have less to do with experience than you might think and more to do with courage and commitment. In this video, I explore the … Continue reading

The One Thing You Must Control in a Presentation

Professional woman delivering a presenetation

As a presenter,  you have control of your content in a presentation but you often face a lot of things you can’t control: the space you present in, who attends, how much time you have to present. That goes with the territory. A good presenter learns to adjust to space, technology, and time. A high maintenance presenter becomes demanding about his or her space, technology, and time. There’s a time and place for the flexible presenter and the high-demand presenter. … Continue reading

What to do When Technology Fails in a Presentation

A PowerPoint projector, technology

It’s a sickening feeling. The big reveal. Drum roll please. Blank. Nothing. Technology failed you. That slide you had set up with so much expectation isn’t there. You can feel the air seeping out of your lungs, right along with your confidence. Every Presenter’s Worst Fear Every presenter dreads it. The stomach plunging feeling of technology letting you down at the worst possible moment–which, by the way, is always the exact moment the let down happens. A Simple Backup Plan … Continue reading

A Hidden Truth Has Power in a Presentation

A pawn casting the shadow of a king

Most people when they get to the front of room don’t dare show a hidden truth. Everything suffers because of that one mistake. It only takes one, small act of courage to change everything. Realizing this one insight will help set you free. We’re all hiding something We all have a shadow self, a talent, a hobby, an interest, a fear, a story that we keep hidden from public view. Sometimes for good reason. We think it will limit our … Continue reading

The Power of Pause

video pause button

To understand the power of pause look at any video on any website. You’ll see a little toolbar on the bottom of the video frame. It has symbols for play, stop, and pause. Your next business presentation, conversation, even meeting can benefit from that same toolbar. Pauses helps your audience. You hit “play” when you begin a presentation. For a lot of professionals, the problems begin soon after that. Most professionals and executives who I have watched over the years start … Continue reading

Stop Trying To Avoid Stage Fright!

Woman walking on the beach

Performers who know the most about stage fright stop trying to avoid stage fright. A popular music group spends hours on stage every night—sometimes several days a week, several weeks a month. It adds up to hundreds of hours over the course of a year, thousands of hours over the course of a few years. And still many of them get stage fright. Kelly Zutrau, the lead singer of Wet said in an interview with Fuse that she doesn’t try … Continue reading