I came across this photo on Twitter and it perfectly captured the essence of what I encourage professionals to do when delivering a presentation. Cut loose. Dare to enjoy yourself. Dare to shine. The caption on the photo reads “Live like someone left the gate open!” Too often we see professionals hemmed in by fears, by concerns, by lack of confidence.
Your audience doesn’t want perfection. Your audience wants you to shine, to dive in, to believe in something with so much passion that they will gladly come along for the ride. That’s your job in the front of the room. Yes, you are selling something—an idea, a product, a process, a direction. We’re always selling from the front of the room. But the first thing we have to sell is our commitment, our passion.
I’m not talking about being over the top and phony. I’m talking about having the courage to let other see you shine, to let others feel your passion for something you believe in. And if you don’t believe in what your selling from the front of the room, what are you doing there in the first place?
Believe me, I understand the need for order and process in a presentation. That’s why we created the GPS. The Global Preparation System, to help our clients prepare a great presentation anywhere, any time, for any one. But when the time to perform has arrived, you have to have the courage to cut loose, to open the gate and run, to let others see your heart. Do that and you will be amazed how easy selling becomes—no matter what you’re selling.