You can’t control the media, and, for the most part, you can’t control how a camera person shoots you in an interview, but you can always control yourself in a TV interview.
Any time you sit down for a TV interview, don’t wait for the interviewer or the camera person to tell you that the camera is rolling. Presume it is on.
Once you sit in front of a TV camera and put on a microphone you surrender control. Ethically, a camera crew should always tell you when they are and when they aren’t shooting. You, however, can’t control that. So cover your bases.
Presume the camera is on and act accordingly. Primp, warm up your voice, and do anything else you need to get ready before you sit in front of the camera. If you say or do something in front of a TV camera that you didn’t know was rolling, the video still exists. Now you’re at the mercy of someone else’s ethics. If someone catches you doing something or saying something that looks unprofessional on camera it’s too late to do anything about it, and it will usually come back to haunt you. When it does, saying “I didn’t know the camera was on,” won’t buy you much sympathy with viewers, employees, employers, customers, or anyone else you deal with.
You have total control over you and no control over the people conducting the interview. Control yourself, not the media.That strategy will never come back to haunt you.