The only thing harder than getting an audience’s attention is getting it back after you’ve lost it. Once they’re gone, they’re usually gone for good. Oh, you might still see people sitting in front of you, but they’ve checked out.
And nothing gets people to check out faster in a presentation than confusing them with complicated information.
That said, there are plenty of times we have to present complicated, intricate, or complex information.
Do it in a way that makes the audience feel inadequate and the audience checks out.
Do it in a way that makes the audience feel like you’re showing off and the audience checks out.
The Tricky Proposition
It’s a tricky proposition. You have to share complicated material, but in a way that doesn’t overwhelm or lose the audience.
You can’t afford to let the audience check out because once they’re gone…they’re gone.
The Key to Complicated Material
The key to presenting complicated material isn’t to start with the material.
The key is to start with the audience.
Start with where the audience is coming from and build a bridge to where you want to take them.
In this video, I’ll show you how to use a simple technique that will make even the most complicated material accessible to your audience, and I’ll show you how to do it in a way that keeps your audience from checking out.
Let Me Know What You Think
And after you watch this video, leave me a message down below and tell me if you don’t think quantum entanglement is mind-blowing!