How Great Brands Use Presentations to Stand Apart From The Competition

G Sandusky, logo

When you think of great brands, famous brands, what do you think of? Usually one thing, one thing that they do better than anyone or different from everyone and that they do consistently: a product, a service, or an approach. The same idea works when it comes to presentations. You should use the front of the room to reinforce what makes you special, what makes you stand out by doing your “one thing” over and over. In this video I’ll show … Continue reading

Two Things a Big League Pitcher Can Teach You About Your Next Presentation

Oriole Park at Camden Yards

This year marks the 25th anniversary of Camden Yards, the baseball park that changed ballparks in the major leagues. I covered the very first game played at Camden Yards. Rick Sutcliffe was the starting pitcher for the Baltimore Orioles that day and forever holds the honor of throwing the first pitch in a game in that ballpark. Years later, after he retired, I asked Sutcliffe the key to his success as a big league pitcher. I remember his answer vividly … Continue reading

Three Steps to Learning New Presentation Skills

G Sandusky, logo

The only way you can improve your presentations is to learn new presentation skills. Sounds simple, in theory. In practice, however, it means the inevitable struggle we always face when learning new skills. Fortunately, it doesn’t have to be that hard. During a recent family vacation to Ireland, I encountered a driving situation that reminded me of a simple, but extremely effective approach to learning new skills–presentation skills or any new skills. Come along for a fun journey that can … Continue reading

How to Avoid Confusing Your Audience with Mixed Messages

An upside down one-way sign

I came across this sign on my drive to work earlier this week. The arrow points to the right, but the words are upside down, which means the arrow should be pointing to the left. I think. And there’s the rub. Because what I saw—the arrow—didn’t match the words. Mixed message. I had to choose. Go right, or go left? I had to stop and think about it. And that’s what happens in presentations. If we tell our audience one … Continue reading

And the Winner Is…What to Do After a Major Presentation Mistake

People on stage at the Academy Awards

For obvious reasons, most people dread making a major presentation mistake. We don’t want to look stupid. We don’t want to fail. Ironically, it’s when things do go wrong in a presentation that you actually have a chance to shine the brightest—by showing your ability to handle the moment. Lessons from The Academy Awards This year’s Academy Awards ceremony is probably the winner of biggest blunder ever in a pivotal moment of a presentation. They gave the presenters, Warren Beatty … Continue reading

Two Ways to Ensure Body Language Improves Your Presentations

If it didn’t send a message, we wouldn’t call it body language. What you do with your body impacts the message your audience takes away from your presentation. To get the most positive impact from your body language in a presentation, you need to know these two things before you say your first word in the presentation: What’s your message? What’s the perception you want the audience to have of you and your presentation? The Impact of Body Language Body … Continue reading

The Elephant in the Room

An Elephant in the Room

This week a story broke that the son of former Penn State coach Jerry Sandusky, a convicted uild molester, was arrested on charges of child molestation himself. Needless to say that triggered an avalanche of nasty traffic onto my social media channels just like a few years ago when Jerry Sandusky was arrested.ckle I put this tweet out on Twitter: “To all who again invite me to spend eternity in hell, just a friendly reminder, I am Gerry with a … Continue reading

The Four Levels of Listening

And ear with sound waves

Google “how many words does the average person hear in a day” and you’ll get search results suggesting somewhere in the range of 20,000 to 100,000 words per day. To give you a reference point, a 200 page book has about 60,000 words. You hear a lot. But how well do you listen? Communicating involves more than just talking. You also have to listen. I believe the easiest way to grow as a communicator is to spend more time listening … Continue reading

Putting Better Direction Into Your Next Presentation

Headlights of a classic car.

If you got in your car and drove for an hour with no destination in mind you could wind up just about anywhere. North, south, east, west, urban, suburban, rural, near water, far from water. Where you wound up would be random because you didn’t have a destination in mind. You were just trying to kill an hour. That’s the same mistake a lot of people make with their presentations: They don’t know where they’re trying to go so they … Continue reading