If you got in your car and drove for an hour with no destination in mind you could wind up just about anywhere. North, south, east, west, urban, suburban, rural, near water, far from water. Where you wound up would be random because you didn’t have a destination in mind. You were just trying to kill an hour. That’s the same mistake a lot of people make with their presentations: They don’t know where they’re trying to go so they … Continue reading →