How to Get Your Audience More Energized

G Sandusky, logo

We have all had those presentations where for whatever reason the audience didn’t show up feeling very engaged or energized. It does make your life a little tougher as a presenter, but you can over come it with a few simple tips. Try them out and let me know how they work for you. Here’s to getting your next audience pumped up—even if they aren’t when they show up. Here are a few ideas to keep in mind when facing … Continue reading

Why You Should Speak in Soundbites in Media Interviews

A man being interviewed with mics and recorders

Many executives and professionals I media coach feel unfairly constrained by speaking in soundbites. I understand. You should still use them. TV soundbites have three basic characteristics: They’re short, anywhere from about seven to fifteen seconds long. They use ordinary, easy to understand language. Excellent soundbites add a third characteristic: They’re visual. They help the audience see your point. Don’t just say “Ten million people fall into this category.” Say, “This affects 10-million people. Ten million. That’s the population of Georgia.” … Continue reading

How to Shorten a Speech or Presentation

Abraham Lincoln on the 5 dollar bill

Abraham Lincoln used only 272 words when wrote the Gettysburg Address. It remains not only one of America’s most famous presentations but also a seminar in delivering big ideas in a small amount of time. It took him about two minutes to deliver the Gettysburg Address. When was the last time you heard someone say at the end of a speech or presentation, “Wow, I wish that had been longer?” Probably never. The challenge with speeches and presentations isn’t making … Continue reading

PowerPoint Isn’t Your Presentation

A PowerPoint projector, technology

When PowerPoint was first it came on the market it debuted as program called “presenter”, but a trademark violation led its developers to change the name to PowerPoint before MicroSoft bought it. The software giant put the software on the market as a presentation tool, not as a presentation. Over the years, too many professionals overlook that simple, but powerful concept. PowerPoint and Mac’s Keynote are tools designed to help improve your presentation, not tools that should become your presentation. … Continue reading