Brand Promise vs Brand Statement

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April 2011 While preparing for an upcoming Brandscend™ seminar for a client I got to thinking about the two questions all businesses must ask themselves when it comes to defining their brand: What is your brand statement? What is your brand promise? That usually leads to a third question: What’s the difference? Brand statement reflects how each member of your organization approaches your clients and customers. It’s what each member of your team says about your organization: your focus, mindset, … Continue reading

ROI of Presentation Skills Training

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We often have prospects interested in hiring us for one of our communication skills seminars, like Presenters Training Camp, who need measurable data to give to their C-level executives. “What’s the ROI?” is a commonly asked question. When it comes to communication skills, ROI means two things. Return on Investment and Return on Impression. Every time one of your people stands in front of a group of prospects or peers that person becomes your brand. They either reinforce your marketing … Continue reading